Apple studies bringing iPhone to Brazil but faces obstacles
- 29 de março de 2008
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Apple visited Brazil to study bringing iPhone here, but ran into very complicated obstacles. The main problem is smuggling, since 90% of iPods sold in Brazil are illegally imported. This means competing with a very strong parallel market, plus extremely high import taxes and all ANATEL bureaucracy for homologation.
Vivo appears as a possible partner, which makes sense due to network infrastructure and customer base with purchasing power. Even with challenges, you can see Apple is interested in the Brazilian market. This visit was a first step to understand obstacles and prepare ground for eventual official iPhone arrival in the country.