Dream Big - Cristiane Correa

I finished reading Dream Big by Cristiane Correa. The book shows how Jorge Paulo Lemann, Marcel Telles, and Beto Sicupira built an empire through 3G Capital.

It’s an engaging read and highlights a management style extremely focused on meritocracy, efficiency, and cost reduction. Inspiring, but also controversial, some see it as a model of success, while others question the human impact of such an approach.

For me it was interesting to see how discipline, vision, and boldness can create global businesses. At the same time, it also made me reflect on the limits of this way of managing.

I recommend it both for those starting in leadership roles and for experienced managers or entrepreneurs.