Book: Getting Past No, William Ury

Getting Past No by William Ury follows an approach that every negotiation needs to have a win-win outcome.

It’s clear in pointing out that emotions disrupt any negotiation and that we should be attentive and recognize our own feelings, especially negative ones, which can negatively compromise our results.

Many points addressed that however obvious they may seem, make us reflect very well. It’s not an innovative book, its first publication is from 1991, however, it brings a five-step strategy that can be applied to any negotiation.